Ideas, thoughts and general philosophy.

I organised and compiled these thoughts in a lonely notion doc to explore and better understand what I value and map my general philosophy and I thought why not share it with people who are curious to get a better sense of what keeps me up at night.

Thoughts or musings - call it what you wish, I’m trying to instill the essence of the human condition through the work I do and the people I closely collaborate with.

Why? So I don’t get lost along the way and iterate how I engage with the world with some sort of precision and clarity.

01

A designer is a planner with an aesthetic sense.

Everything is designed, it’s just a case of by who, and with what sensibilities. Understand the decisions other people are making around you and the tradeoffs.

Design is a team sport. Understand the system in which you are operating in, lead and operate with a servitude mindset.

02

Assume positive intent. Trust both ways.

Trust goes two ways. I’ll always assume your actions come from positive intent, and ask you to always assume the same of mine.





03

Endless decisions

Companies are essentially people and collections of decisions. Both have layers of idiosyncrasies - figure them out.

Decisions reverberate. Is this easily reversible? Or will it layer, like sediment?

If you find yourself surprised by a decision someone else made - denaturalise it.

Decisions come from places, like leaves on a tree. Analyse the roots.

04

Don’t get lost in the numbers

It's very easy to start looking at a user base as just numbers - don’t lose sight.

Users are people. Products are experiences.

05

Every theory is some sort of a model

Understand the variables you’re playing with, don’t overcomplicate more than you need to for the purpose at hand.

06

Don’t leave people hanging

Get to the point. Bias to action.



Get back to people quickly. The highest performing teams optimise for the speed of building together.

Don't interrupt yourself - give yourself focused time, but get back to others when you can in break points.





When you can’t action, always acknowledge.

07

Say no more often

Focus is about saying no to good ideas.

It’s easy to say no to bad ideas. Focus is about saying no to the good ones.





Apply discipline. Validate impact. Rationalise opportunity cost. Why now?

08

Rate of learning

The best individuals and teams have the highest rate of learning and application of that learning.

If you knew you had to fail 100 times to get to an outcome, how fast would you fail?

09

Heuristics and ol' ms lindy.

80-20 rule. Find the 20% which makes the 80% difference. Pareto.

Aesthetic-usability effect. Peoples' tendency to perceive attractive products as more usable.



Anchoring bias. People rely heavily on what they rationalise first.



Confirmation bias. People confirm what they think.



Change aversion. Understand if negative reactions to change are short or long term.



Serial position effect. People best read and remember first and last in a given sequence.



Survivorship bias. People are blind in success.

Stefanos Kavalieratos

Product Designer

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